Deborah Whan: search on Z-Library

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1

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Whan Park, C., MacInnis, Deborah J., Priester, Joseph, Eisingerich, Andreas B., Iacobucci, Dawn

Journal:

Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 268 KB

english, 2010

2

Strategic Brand Concept-Image Management

C. Whan Park, Bernard J. Jaworski and Deborah J. Maclnnis

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 420 KB

english, 1986

3

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Matthew Thomson, Deborah J. MacInnis, C. Whan Park

Journal:

Journal of Consumer Psychology

Year:

2005

Language:

english

File:

PDF, 2.82 MB

english, 2005

4

Creating Cultural Meaning in Products and Brands: A Psychological Perspective

MacInnis, Deborah J., Torelli, Carlos J., Park, C. Whan

Journal:

Journal of Consumer Psychology

Year:

2019

Language:

english

File:

PDF, 246 KB

english, 2019

5

Strategic Brand Concept-Image Management

Park, C. Whan, Jaworski, Bernard J., MacInnis, Deborah J.

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 1.47 MB

english, 1986

6

Strategic benefits of low fit brand extensions: When and why?

Chun, HaeEun Helen, Park, C. Whan, Eisingerich, Andreas B., MacInnis, Deborah J.

Journal:

Journal of Consumer Psychology

Year:

2014

Language:

english

File:

PDF, 872 KB

english, 2014

7

Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Park, C. Whan, Jun, Sung Youl, MacInnis, Deborah J.

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 110 KB

english, 2000

8

Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

Stewart Shapiro, Deborah J. MacInnis and C. Whan Park

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.31 MB

english, 2002

9

Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

Patrick, Vanessa M., MacInnis, Deborah J., Whan Park, C.

Journal:

Journal of Consumer Research

Year:

2007

Language:

english

File:

PDF, 690 KB

english, 2007

10

The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function

Hahn, Minhi, Park, C. Whan, Macinnis, Deborah J.

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 1.65 MB

english, 1992

11

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

C. Whan Park, Sung Youl Jun and Deborah J. MacInnis

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 3.51 MB

english, 2000

12

Les liens attachants : mesurer la force de l'attachement émotionnel des consommateurs à la marque

Matthew Thomson, Deborah J. MacInnis and C. Whan Park

Journal:

Recherche et Applications en Marketing

Year:

2005

File:

PDF, 2.08 MB

2005

13

[Review of Marketing Research] Brand Meaning Management Volume 12 || Identification and Attachment in Consumer-Brand Relationships

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 297 KB

english, 2015

14

[Review of Marketing Research] Brand Meaning Management Volume 12 || Linear versus Step-Function Decision Making: The Moderating Role of Relationship Norms on Consumer Responses to Brand Transgressions

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 333 KB

english, 2015

15

[Review of Marketing Research] Brand Meaning Management Volume 12 || Consumer Responses to Brand Failures: The Neglected Role of Honor Values

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 305 KB

english, 2015

16

The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function

Minhi Hahn, C. Whan Park and Deborah J. MacInnis

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 2.17 MB

english, 1992

17

Brand-self connections and brand prominence as drivers of employee brand attachment

Gill-Simmen, Lucy, MacInnis, Deborah J., Eisingerich, Andreas B., Whan Park, C.

Journal:

Year:

2018

Language:

english

File:

PDF, 1.09 MB

english, 2018

18

Modulation of Dopamine Receptor Agonist-Induced Rotational Behavior in 6-OHDA-Lesioned Rats by a Peptidomimetic Analogue of Pro-Leu-Gly-NH2 (PLG)

Ram K Mishra, Eric R Marcotte, Anita Chugh, Cia Barlas, Deborah Whan, Rodney L Johnson

Journal:

Year:

1997

Language:

english

File:

PDF, 303 KB

english, 1997

19

The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads

Deborah J. Macinnis and C. Whan Park

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 438 KB

english, 1991

20

[Review of Marketing Research] Brand Meaning Management Volume 12 || Nothing Matters More to People than People: Brand Meaning and Social Relationships

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 433 KB

english, 2015

21

[Review of Marketing Research] Brand Meaning Management Volume 12 || Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 530 KB

english, 2015

22

[Review of Marketing Research] Brand Meaning Management Volume 12 || Identifying Customer Evangelists

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 604 KB

english, 2015

23

[Review of Marketing Research] Brand Meaning Management Volume 12 || Series Introduction: Meaning of Research and Research on (Brand) Meaning

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 107 KB

english, 2015

24

[Review of Marketing Research] Brand Meaning Management Volume 12 || Managing Brand Meaning through Celebrity Endorsement

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 421 KB

english, 2015

25

[Review of Marketing Research] Brand Meaning Management Volume 12 || Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 266 KB

english, 2015

26

[Review of Marketing Research] Brand Meaning Management Volume 12 || Feeling Attached to Symbolic Brands within the Context of Brand Transgressions

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 229 KB

english, 2015

27

[Review of Marketing Research] Brand Meaning Management Volume 12 || Previous Volume Contents

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 133 KB

english, 2015

28

[Review of Marketing Research] Brand Meaning Management Volume 12 || Brand Meaning Management

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 118 KB

english, 2015

29

[Review of Marketing Research] Brand Meaning Management Volume 12 || Brand Remixing: 3D Printing the Nokia Case

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 407 KB

english, 2015

30

[Review of Marketing Research] Brand Meaning Management Volume 12 || List of Contributors

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 103 KB

english, 2015

31

[Review of Marketing Research] Brand Meaning Management Volume 12 || Copyright Page

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 130 KB

english, 2015

32

[Review of Marketing Research] Brand Meaning Management Volume 12 || Review of Marketing Research

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 88 KB

english, 2015

33

[Review of Marketing Research] Brand Meaning Management Volume 12 || Editorial Advisory Board

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 101 KB

english, 2015

34

[Review of Marketing Research] Brand Meaning Management Volume 12 || What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 274 KB

english, 2015

35

[Review of Marketing Research] Brand Meaning Management Volume 12 || Brand Meaning Management

Macinnis, Deborah J., Park, C. Whan

Year:

2015

Language:

english

File:

PDF, 77 KB

english, 2015

36

The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads

Macinnis, Deborah J., Park, C. Whan

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 1.01 MB

english, 1991

37

Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

Park, C. Whan, MacInnis, Deborah J.

Journal:

Journal of the Association for Consumer Research

Year:

2018

Language:

english

File:

PDF, 1.79 MB

english, 2018

38

[Review of Marketing Research] Brand Meaning Management Volume 12 ||

Macinnis, Deborah J., Park, C. Whan

Year:

2015

File:

PDF, 23 KB

2015